Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing

The company’s foray into native advertising will harness intent signals from Bing Ads. The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared first on Search Engine Land.

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Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among…

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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization

Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google…

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Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man…

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