Google said it identified about six-times more spam in 2021 than in 2020.
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The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
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With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
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A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.
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