Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
“They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new Pinterest app on Shopify is now available in the U.S. and Canada.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they’re seeing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The pandemic is helping the company repair its public image.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When breezy overviews of free tools just won’t cut it.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing