In-App Search: Great Idea, Not So Great Experience

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program…

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Want To Hire An Insanely Great SEO? Do These 7 Things First!

If you set up your hiring and recruitment processes correctly, you won’t have to waste money on a bad hire. The post Want To Hire An Insanely Great SEO? Do These 7 Things First! appeared first on Search Engine Land.

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Tax Season: Plan Now For Great Advertising Returns

SomeoneĀ once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…

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Homeward Bound: A Great Long-Form Ad For Google Maps

One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…

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