The combined company is the clear market leader for location intelligence.
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Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
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Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the…
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You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing