SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Supporting New Marketing Initiatives With Link Building

One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples. The post Supporting New Marketing Initiatives With Link Building appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27

Tips for being present and relevant in motivated mobile consumers’ moments of need. The post [Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google RankBrain, Google Search Analytics API & Get Ready For Voice Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google RankBrain, Google Search Analytics API & Get Ready For Voice Search appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results

A machine-learning AI is handling 15% of Google’s search queries. The post Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results appeared first on Search Engine Land.

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Transform Your Searches into Sales — No Tricks, Just Treats

Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. The post Transform Your Searches into Sales — No Tricks, Just Treats appeared first on Search Engine Land.

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Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign

The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.

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How To Increase Qualified B2B SEO Traffic In 2016 & Beyond

Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how. The post How To Increase Qualified B2B SEO Traffic In 2016 & Beyond appeared first on Search Engine Land.

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Search In Pics: GoogleBot Army, Disneyland & Back To The Future

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Pink Google Logo: Source: Google+ GoogleBot Army: Source: Google+ Back To…

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Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage

Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the…

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