How Local Businesses Should Size Up & Tackle Social Media

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and…

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SearchCap: The Day In Search, October 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is Bing A Better Buy Than Google AdWords For Small Business?

Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Google Skeleton, Prescription Google Glass & Google Security Bear

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Skeleton: Source: Google+ Ping Pong At Google Oslo: Source: Google+…

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Facebook Offers A Peak At How Graph Search For Status Updates Works

It’s been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn’t available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an “under the hood” look at how it works — and why it…

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US Search Awards Names Search Engine Land Best Blog Of 2013

Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The Day In Search, October 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Search Awards Names Search Engine Land Best Blog Of 2013 Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing