What Does It Mean To Be “Search Marketer of the Year”?

Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the inaugural Search Engine Land Awards event in NYC. Details about how to nominate a stellar search marketer included. The post What Does It Mean To Be “Search Marketer of the Year”?…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 Surprising SEM Stats Every E-Commerce Marketer Should Know

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Importance Of User Experience: 4 Things Every Marketer Should Know

The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing