AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

Posted on February 22, 2014 by gftshappy

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers…

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