Columnist David Fothergill explores the question many a paid search specialist has pondered: What is the ideal bid price? The post The Search For An Optimal AdWords CPC appeared first on Search Engine Land.
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When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing