Micro-moments and beyond: Understanding and optimizing for consumer intent

Posted on October 29, 2016 by gftshappy

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.

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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

Posted on January 25, 2015 by gftshappy

Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land.

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