In today’s mobile world, the customer experience when someone calls must be as frictionless, relevant and personalized as the online experience.
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As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing