The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries.  It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing