Google hopes to help advertisers manage bid strategies and drive performance
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It’s not the right tool for addressing conversion rate volatility during this time. Here’s why.
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Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods.
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How retailers can make their seasonal social ad dollars go further.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s how you can use Python and some very basic Excel functions to build your SEO traffic goals.
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Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions.
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Mobile app ratings will also soon be among the signals Google uses in automated bidding.
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Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts. The post Why You Must Account For Seasonality In SEO & SEM Projections appeared first on Search Engine Land.
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