The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
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This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.
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There is a call to users to stop using Google services for short period to show support for the walkout.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing