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Yelp’s new ad types aim to connect national advertisers to local users

gftshappy — Tue, 16 Nov 2021 14:22:47 +0000

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

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Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences

gftshappy — Tue, 23 Feb 2021 14:23:24 +0000

Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing

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Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

gftshappy — Wed, 19 Aug 2020 18:22:52 +0000

No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses.

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Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

gftshappy — Tue, 19 Mar 2019 21:22:46 +0000

Company says the approach only delivers marginally better traffic to competitors’ sites.

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What you need to know about Yelp’s latest update dubbed ‘Ghost’

gftshappy — Sun, 06 Jan 2019 13:23:12 +0000

Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.

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How does Yelp’s review solicitation penalty work?

gftshappy — Thu, 14 Jun 2018 15:22:36 +0000

Contributor Joy Hawkins provides an overview of how Yelp’s review solicitation penalty works and explains why you should not ask for reviews.

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SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

gftshappy — Sat, 03 Mar 2018 02:22:31 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle appeared first on Search Engine Land.

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SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook

gftshappy — Fri, 11 Jul 2014 05:28:10 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic,…

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