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When Google’s title change goes wrong

gftshappy — Fri, 03 Dec 2021 05:22:18 +0000

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages.

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Presidential pollsters got it wrong, what are the implications for consumer research?

gftshappy — Sat, 07 Nov 2020 09:22:26 +0000

If political polls were so off, might consumer research be equally flawed?

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What SEOs get wrong about Google updates

gftshappy — Sun, 02 Aug 2020 13:22:49 +0000

Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.

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Stores have been closed so location data isn’t relevant, right? Wrong.

gftshappy — Tue, 12 May 2020 00:22:25 +0000

Driving online sales and other use cases for location data during the pandemic.

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WSJ report about Google search manipulation gets a lot wrong

gftshappy — Sat, 16 Nov 2019 02:22:44 +0000

The media narrative has turned against big tech, and this is an example.

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What’s wrong with translating keywords?

gftshappy — Tue, 21 May 2019 14:22:31 +0000

Translation automation relies on written language but the impact of speech for user-chosen keywords should not be overlooked.

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When your ad testing strategy is just plain wrong

gftshappy — Sun, 14 Oct 2018 13:22:20 +0000

Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions.

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What people get wrong about keyword cannibalization

gftshappy — Sat, 17 Feb 2018 23:22:26 +0000

Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.

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It’s scary how many ways SEO can go wrong

gftshappy — Thu, 27 Oct 2016 15:26:30 +0000

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.

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Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong

gftshappy — Thu, 16 Oct 2014 22:22:59 +0000

Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert…

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