Share Good Things » Write http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google Site Kit gains ideas to write about section http://www.sharegoodthings.net/google-site-kit-gains-ideas-to-write-about-section/ http://www.sharegoodthings.net/google-site-kit-gains-ideas-to-write-about-section/#comments Tue, 19 Apr 2022 21:22:43 +0000 gftshappy http://www.sharegoodthings.net/google-site-kit-gains-ideas-to-write-about-section/ This section pull from the Google Question Hub and is experimental right now.

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]]> http://www.sharegoodthings.net/google-site-kit-gains-ideas-to-write-about-section/feed/ 0 Google Docs can write your meta descriptions http://www.sharegoodthings.net/google-docs-can-write-your-meta-descriptions/ http://www.sharegoodthings.net/google-docs-can-write-your-meta-descriptions/#comments Wed, 30 Mar 2022 04:22:34 +0000 gftshappy http://www.sharegoodthings.net/google-docs-can-write-your-meta-descriptions/ Continue reading →]]> Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.

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]]> http://www.sharegoodthings.net/google-docs-can-write-your-meta-descriptions/feed/ 0 How to write compelling ad copy in a Smart Bidding landscape http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/#comments Tue, 29 Mar 2022 00:22:19 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/ Continue reading →]]> Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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]]> http://www.sharegoodthings.net/how-to-write-compelling-ad-copy-in-a-smart-bidding-landscape/feed/ 0 How to write ad copy that actually converts (and 3 major mistakes to avoid) http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/#comments Thu, 02 Sep 2021 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/ Continue reading →]]> When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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]]> http://www.sharegoodthings.net/how-to-write-ad-copy-that-actually-converts-and-3-major-mistakes-to-avoid/feed/ 0 Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief http://www.sharegoodthings.net/google-hiding-addresses-in-local-pack-and-should-you-write-meta-descriptions-tuesdays-daily-brief/ http://www.sharegoodthings.net/google-hiding-addresses-in-local-pack-and-should-you-write-meta-descriptions-tuesdays-daily-brief/#comments Wed, 10 Feb 2021 04:23:34 +0000 gftshappy http://www.sharegoodthings.net/google-hiding-addresses-in-local-pack-and-should-you-write-meta-descriptions-tuesdays-daily-brief/ Plus, Google News and Discover penalties

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]]> http://www.sharegoodthings.net/google-hiding-addresses-in-local-pack-and-should-you-write-meta-descriptions-tuesdays-daily-brief/feed/ 0 Reducing the time it takes to write meta descriptions for large websites http://www.sharegoodthings.net/reducing-the-time-it-takes-to-write-meta-descriptions-for-large-websites/ http://www.sharegoodthings.net/reducing-the-time-it-takes-to-write-meta-descriptions-for-large-websites/#comments Mon, 18 Jun 2018 10:22:44 +0000 gftshappy http://www.sharegoodthings.net/reducing-the-time-it-takes-to-write-meta-descriptions-for-large-websites/ Continue reading →]]> The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

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]]> http://www.sharegoodthings.net/reducing-the-time-it-takes-to-write-meta-descriptions-for-large-websites/feed/ 0 How to write PPC text ads in 2017’s sophisticated environment http://www.sharegoodthings.net/how-to-write-ppc-text-ads-in-2017s-sophisticated-environment/ http://www.sharegoodthings.net/how-to-write-ppc-text-ads-in-2017s-sophisticated-environment/#comments Sat, 18 Feb 2017 16:25:05 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-ppc-text-ads-in-2017s-sophisticated-environment/ Continue reading →]]> There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared…

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]]> http://www.sharegoodthings.net/how-to-write-ppc-text-ads-in-2017s-sophisticated-environment/feed/ 0 Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles http://www.sharegoodthings.net/google-shopping-feed-optimization-speak-your-customers-language-and-write-more-compelling-product-titles/ http://www.sharegoodthings.net/google-shopping-feed-optimization-speak-your-customers-language-and-write-more-compelling-product-titles/#comments Wed, 28 Dec 2016 18:25:11 +0000 gftshappy http://www.sharegoodthings.net/google-shopping-feed-optimization-speak-your-customers-language-and-write-more-compelling-product-titles/ Continue reading →]]> Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…

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]]> http://www.sharegoodthings.net/google-shopping-feed-optimization-speak-your-customers-language-and-write-more-compelling-product-titles/feed/ 0 Google: Write A Great Reconsideration Request, Get Back In Fast Like Thumbtack http://www.sharegoodthings.net/google-write-a-great-reconsideration-request-get-back-in-fast-like-thumbtack/ http://www.sharegoodthings.net/google-write-a-great-reconsideration-request-get-back-in-fast-like-thumbtack/#comments Fri, 19 Jun 2015 12:22:29 +0000 gftshappy http://www.sharegoodthings.net/google-write-a-great-reconsideration-request-get-back-in-fast-like-thumbtack/ Continue reading →]]> You can go against Google’s guidelines for years, get caught and then have the penalty reversed in less than a week. The post Google: Write A Great Reconsideration Request, Get Back In Fast Like Thumbtack appeared first on Search Engine Land.

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]]> http://www.sharegoodthings.net/google-write-a-great-reconsideration-request-get-back-in-fast-like-thumbtack/feed/ 0 How To Write A Meta Description That Gets Click-Throughs http://www.sharegoodthings.net/how-to-write-a-meta-description-that-gets-click-throughs/ http://www.sharegoodthings.net/how-to-write-a-meta-description-that-gets-click-throughs/#comments Thu, 27 Nov 2014 08:22:38 +0000 gftshappy http://www.sharegoodthings.net/how-to-write-a-meta-description-that-gets-click-throughs/ Continue reading →]]> I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…

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