Share Good Things » world. http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to win with PPC in a dataless world http://www.sharegoodthings.net/how-to-win-with-ppc-in-a-dataless-world/ http://www.sharegoodthings.net/how-to-win-with-ppc-in-a-dataless-world/#comments Fri, 28 Jan 2022 12:22:23 +0000 gftshappy http://www.sharegoodthings.net/how-to-win-with-ppc-in-a-dataless-world/ Continue reading →]]> There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-to-win-with-ppc-in-a-dataless-world/feed/ 0 How successful marketers plan paid media in a changing world http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/ http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/#comments Thu, 09 Dec 2021 08:22:28 +0000 gftshappy http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/ Continue reading →]]> Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-successful-marketers-plan-paid-media-in-a-changing-world/feed/ 0 ‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief http://www.sharegoodthings.net/you-got-into-harvard-law-what-like-its-hard-world-intellectual-property-day-mondays-daily-brief/ http://www.sharegoodthings.net/you-got-into-harvard-law-what-like-its-hard-world-intellectual-property-day-mondays-daily-brief/#comments Mon, 26 Apr 2021 17:22:31 +0000 gftshappy http://www.sharegoodthings.net/you-got-into-harvard-law-what-like-its-hard-world-intellectual-property-day-mondays-daily-brief/ Plus, Facebook announces new tools for Business Suite Manager

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/you-got-into-harvard-law-what-like-its-hard-world-intellectual-property-day-mondays-daily-brief/feed/ 0 SEO for recreational and commercial vehicles in a COVID-19 world http://www.sharegoodthings.net/seo-for-recreational-and-commercial-vehicles-in-a-covid-19-world/ http://www.sharegoodthings.net/seo-for-recreational-and-commercial-vehicles-in-a-covid-19-world/#comments Thu, 02 Apr 2020 08:22:35 +0000 gftshappy http://www.sharegoodthings.net/seo-for-recreational-and-commercial-vehicles-in-a-covid-19-world/ Continue reading →]]> Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/seo-for-recreational-and-commercial-vehicles-in-a-covid-19-world/feed/ 0 Facebook buys AR startup building a 1:1 digital map of the physical world http://www.sharegoodthings.net/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world/ http://www.sharegoodthings.net/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world/#comments Tue, 11 Feb 2020 00:22:22 +0000 gftshappy http://www.sharegoodthings.net/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world/ The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/facebook-buys-ar-startup-building-a-11-digital-map-of-the-physical-world/feed/ 0 How to manage search terms in the new match type world http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/ http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/#comments Mon, 02 Dec 2019 10:22:18 +0000 gftshappy http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/ Continue reading →]]> A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/feed/ 0 Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world http://www.sharegoodthings.net/frederick-vallaeys-on-why-digital-marketers-will-still-have-jobs-and-what-theyll-look-like-in-an-ai-world/ http://www.sharegoodthings.net/frederick-vallaeys-on-why-digital-marketers-will-still-have-jobs-and-what-theyll-look-like-in-an-ai-world/#comments Sat, 15 Jun 2019 16:23:46 +0000 gftshappy http://www.sharegoodthings.net/frederick-vallaeys-on-why-digital-marketers-will-still-have-jobs-and-what-theyll-look-like-in-an-ai-world/ Continue reading →]]> “I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/frederick-vallaeys-on-why-digital-marketers-will-still-have-jobs-and-what-theyll-look-like-in-an-ai-world/feed/ 0 Ad testing in a multi-format world of responsive search ads, three headlines and more http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/ http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/#comments Sun, 20 Jan 2019 06:22:59 +0000 gftshappy http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/ Continue reading →]]> What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/ad-testing-in-a-multi-format-world-of-responsive-search-ads-three-headlines-and-more/feed/ 0 The new world of marketing http://www.sharegoodthings.net/the-new-world-of-marketing/ http://www.sharegoodthings.net/the-new-world-of-marketing/#comments Mon, 26 Nov 2018 17:22:29 +0000 gftshappy http://www.sharegoodthings.net/the-new-world-of-marketing/ Why AI should be part of your strategy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/the-new-world-of-marketing/feed/ 0 Google Maps desktop now shows the world as a spinnable globe http://www.sharegoodthings.net/google-maps-desktop-now-shows-the-world-as-a-spinnable-globe/ http://www.sharegoodthings.net/google-maps-desktop-now-shows-the-world-as-a-spinnable-globe/#comments Sat, 04 Aug 2018 23:22:56 +0000 gftshappy http://www.sharegoodthings.net/google-maps-desktop-now-shows-the-world-as-a-spinnable-globe/ Google has released 3D Globe Mode on Google Maps desktop. Give it a spin!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-maps-desktop-now-shows-the-world-as-a-spinnable-globe/feed/ 0