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How Google search personalization works: Professors and politicians just don’t understand

gftshappy — Thu, 10 Mar 2022 01:22:25 +0000

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.

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Google opens up about how Maps review moderation works

gftshappy — Sat, 05 Feb 2022 23:22:39 +0000

Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.

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Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

gftshappy — Thu, 24 Jun 2021 01:22:42 +0000

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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The new contextual ad targeting works, study says

gftshappy — Thu, 26 Mar 2020 15:22:22 +0000

A new study looks at how contextual relevance of ads to content influences consumers.

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Google changed the way it works, and no one really noticed

gftshappy — Wed, 20 Jun 2018 04:22:27 +0000

If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users.

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Let’s face it — clickbait works. Here’s how to use it to your advantage

gftshappy — Wed, 02 May 2018 11:22:59 +0000

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…

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SearchCap: Google bans payday loan ads, Alexa works with Kayak & More

gftshappy — Thu, 12 May 2016 01:22:48 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bans payday loan ads, Alexa works with Kayak & More appeared first on Search Engine Land.

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Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers

gftshappy — Thu, 28 May 2015 22:23:09 +0000

Google Now, the company’s predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. The post Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers appeared first on Search…

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Using PPC Marketing to Make Content Go Viral: Here’s How It Works

gftshappy — Wed, 22 Apr 2015 18:26:22 +0000

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land.

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Mobile PPC Tips & Tricks – What Works & Doesn’t

gftshappy — Thu, 17 Jul 2014 15:22:47 +0000

As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…

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