Share Good Things » Work.

Help for Ukraine SEO & PPC specialists seeking work

gftshappy — Fri, 04 Mar 2022 05:23:13 +0000

An SEO entrepreneur has created two resources: one for job seekers and another for employers with digital vacancies willing to hire Ukranians.

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Search incrementality: How paid and organic work together for better performance

gftshappy — Fri, 07 Jan 2022 12:22:53 +0000

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Core Web Vitals: SEOs aren’t sold the work was worth it

gftshappy — Sun, 31 Oct 2021 06:22:32 +0000

But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.

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New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

gftshappy — Thu, 09 Sep 2021 08:22:49 +0000

Plus, B2B tech finally sees the SEO light

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Did the Facebook Ads boycott actually work?

gftshappy — Sat, 01 Aug 2020 23:22:36 +0000

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.

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How SEO and PPC strategies can work together to drive business goals

gftshappy — Thu, 09 Apr 2020 15:22:26 +0000

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Small agencies brace for impact, but say remote work isn’t slowing them down

gftshappy — Sun, 29 Mar 2020 13:22:35 +0000

Many expect client budget and project changes will have a negative effect on their businesses.

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Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization

gftshappy — Tue, 03 Mar 2020 07:22:20 +0000

The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.

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Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

gftshappy — Mon, 23 Dec 2019 17:22:28 +0000

An old industry colleague and friend in the White House is working to improve government websites — and is hiring.

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Here’s how Google Ads’ new keyword selection preferences work

gftshappy — Fri, 09 Aug 2019 19:22:48 +0000

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing