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[Reminder] Live webcast: How to create a single source of data truth for marketing

gftshappy — Fri, 27 Jan 2017 19:22:24 +0000

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…

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[Reminder] Live webcast: Social Media Marketing 3.0

gftshappy — Sat, 03 Dec 2016 02:23:40 +0000

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…

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[Reminder] Upcoming webcast: Take back control of your content

gftshappy — Mon, 17 Oct 2016 17:23:11 +0000

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…

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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales

gftshappy — Mon, 12 Sep 2016 17:23:45 +0000

How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma….

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Upcoming webcast: “Mapping the Value of Your Customer’s Experience”

gftshappy — Tue, 05 Apr 2016 07:25:20 +0000

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…

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Upcoming Webcast: Call Tracking and Analytics 101

gftshappy — Fri, 04 Mar 2016 05:22:27 +0000

US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…

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Live Webcast: The Click-To-Call Playbook For Facebook Ads

gftshappy — Wed, 03 Feb 2016 04:22:37 +0000

Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?…

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[Reminder] Live Webcast – Search And The Local-Mobile Consumer

gftshappy — Wed, 02 Dec 2015 11:22:20 +0000

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry…

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[Live Webcast] Why Agencies Need Marketing Automation to Succeed

gftshappy — Wed, 04 Nov 2015 18:22:36 +0000

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost…

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[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27

gftshappy — Tue, 27 Oct 2015 07:22:48 +0000

Tips for being present and relevant in motivated mobile consumers’ moments of need. The post [Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27 appeared first on Search Engine Land.

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