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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

gftshappy — Thu, 05 Aug 2021 08:22:27 +0000

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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Remarketing tactics can mitigate post-holiday waste, here’s how

gftshappy — Sun, 23 Dec 2018 13:22:19 +0000

Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.

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Why following SEO trends guarantees SEO budget waste.

gftshappy — Mon, 03 Sep 2018 10:23:55 +0000

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.

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From waste to win: watch how a simple change affects AdWords performance

gftshappy — Thu, 31 Mar 2016 15:22:43 +0000

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.

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Are Dynamic Ad Varieties A Waste Of Your Time?

gftshappy — Sat, 20 Feb 2016 23:22:48 +0000

Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you. The post Are Dynamic Ad Varieties A Waste Of Your Time? appeared first on Search Engine Land.

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SearchCap: AdWords Ad Waste, Apple Search Ads & Tax Season

gftshappy — Fri, 08 Jan 2016 05:24:14 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords Ad Waste, Apple Search Ads & Tax Season appeared first on Search Engine Land.

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Is Chasing AuthorRank A Waste Of Time For SEOs?

gftshappy — Mon, 03 Mar 2014 17:23:58 +0000

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…

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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

gftshappy — Wed, 29 Jan 2014 18:23:36 +0000

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

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