Share Good Things » vicious http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 The vicious cycle of ROAS targets is killing your business http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/ http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/#comments Wed, 13 Dec 2017 18:22:33 +0000 gftshappy http://www.sharegoodthings.net/the-vicious-cycle-of-roas-targets-is-killing-your-business/ Continue reading →]]> While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…

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