Share Good Things » Variants http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How Google close variants brought broad match to every match type http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/#comments Sat, 21 Mar 2020 23:22:25 +0000 gftshappy http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/ Continue reading →]]> Most of us won’t weep about the death of broad match but we will miss the days of total match type control.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-google-close-variants-brought-broad-match-to-every-match-type/feed/ 0 Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/#comments Sat, 22 Feb 2020 09:23:19 +0000 gftshappy http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/ Continue reading →]]> This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script/feed/ 0 Google extends same-meaning close variants to phrase match, broad match modifiers http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/#comments Thu, 01 Aug 2019 15:22:55 +0000 gftshappy http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/ You knew it was coming. Here’s what’s changing.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers/feed/ 0 The impact of ‘close variants’ in exact match types http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/ http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/#comments Wed, 31 Oct 2018 18:22:20 +0000 gftshappy http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/ A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/the-impact-of-close-variants-in-exact-match-types/feed/ 0 How keyword match types work after the new close match variants change http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/ http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/#comments Thu, 13 Sep 2018 08:22:21 +0000 gftshappy http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/ Continue reading →]]> Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/how-keyword-match-types-work-after-the-new-close-match-variants-change/feed/ 0 SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/ http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/#comments Thu, 13 Sep 2018 01:23:41 +0000 gftshappy http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/searchcap-googles-exact-match-close-variants-eu-copyright-google-goofs-on-hurricane-florence-more/feed/ 0 Google’s exact match close variants expand again: Now include same meaning variations http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/ http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/#comments Fri, 07 Sep 2018 05:22:26 +0000 gftshappy http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/ Continue reading →]]> Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations/feed/ 0 SearchCap: Google Mobile URLs, Bing Ads Variants & Bing iPhone App http://www.sharegoodthings.net/searchcap-google-mobile-urls-bing-ads-variants-bing-iphone-app/ http://www.sharegoodthings.net/searchcap-google-mobile-urls-bing-ads-variants-bing-iphone-app/#comments Sat, 18 Apr 2015 02:23:48 +0000 gftshappy http://www.sharegoodthings.net/searchcap-google-mobile-urls-bing-ads-variants-bing-iphone-app/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile URLs, Bing Ads Variants & Bing iPhone App appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/searchcap-google-mobile-urls-bing-ads-variants-bing-iphone-app/feed/ 0 Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate http://www.sharegoodthings.net/bing-ads-to-force-close-variants-on-advertisers-will-modify-the-way-that-negatives-operate/ http://www.sharegoodthings.net/bing-ads-to-force-close-variants-on-advertisers-will-modify-the-way-that-negatives-operate/#comments Fri, 17 Apr 2015 19:27:33 +0000 gftshappy http://www.sharegoodthings.net/bing-ads-to-force-close-variants-on-advertisers-will-modify-the-way-that-negatives-operate/ Continue reading →]]> Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/bing-ads-to-force-close-variants-on-advertisers-will-modify-the-way-that-negatives-operate/feed/ 0 For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/ http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/#comments Sat, 15 Nov 2014 23:24:23 +0000 gftshappy http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/ Continue reading →]]> Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/feed/ 0