Share Good Things » Value http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google removes standalone Maximize conversions and Maximize conversion value strategies http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/#comments Thu, 22 Jul 2021 22:24:58 +0000 gftshappy http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/ Continue reading →]]> The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.

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]]> http://www.sharegoodthings.net/google-removes-standalone-maximize-conversions-and-maximize-conversion-value-strategies/feed/ 0 How to gain value from broken backlinks http://www.sharegoodthings.net/how-to-gain-value-from-broken-backlinks/ http://www.sharegoodthings.net/how-to-gain-value-from-broken-backlinks/#comments Fri, 23 Apr 2021 19:22:49 +0000 gftshappy http://www.sharegoodthings.net/how-to-gain-value-from-broken-backlinks/ A guide to reaping the benefits of broken backlinks — both yours and your competitors’.

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]]> http://www.sharegoodthings.net/how-to-gain-value-from-broken-backlinks/feed/ 0 Video: Joe Beccalori on the diminishing value of organic http://www.sharegoodthings.net/video-joe-beccalori-on-the-diminishing-value-of-organic/ http://www.sharegoodthings.net/video-joe-beccalori-on-the-diminishing-value-of-organic/#comments Tue, 22 Dec 2020 00:22:28 +0000 gftshappy http://www.sharegoodthings.net/video-joe-beccalori-on-the-diminishing-value-of-organic/ We go way back to discuss how SEO has changed over the years.

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]]> http://www.sharegoodthings.net/video-joe-beccalori-on-the-diminishing-value-of-organic/feed/ 0 Early look: Google ads customer value reporting and conversion value rules http://www.sharegoodthings.net/early-look-google-ads-customer-value-reporting-and-conversion-value-rules/ http://www.sharegoodthings.net/early-look-google-ads-customer-value-reporting-and-conversion-value-rules/#comments Sat, 14 Mar 2020 09:22:26 +0000 gftshappy http://www.sharegoodthings.net/early-look-google-ads-customer-value-reporting-and-conversion-value-rules/ Continue reading →]]> The two features have been in testing for about a year. Here’s what they’re designed to do.

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]]> http://www.sharegoodthings.net/early-look-google-ads-customer-value-reporting-and-conversion-value-rules/feed/ 0 Smart Shopping campaigns: How to test and extract more value from automated campaigns http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/ http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/#comments Tue, 25 Feb 2020 21:22:29 +0000 gftshappy http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/ Continue reading →]]> Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.

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]]> http://www.sharegoodthings.net/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns/feed/ 0 Case study: The true value of informational content for e-commerce SEO http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/ http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/#comments Thu, 16 Jan 2020 22:22:24 +0000 gftshappy http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/ Continue reading →]]> Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.

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]]> http://www.sharegoodthings.net/case-study-the-true-value-of-informational-content-for-e-commerce-seo/feed/ 0 Optimize for conversion value with eCPC in Google Ads http://www.sharegoodthings.net/optimize-for-conversion-value-with-ecpc-in-google-ads/ http://www.sharegoodthings.net/optimize-for-conversion-value-with-ecpc-in-google-ads/#comments Sun, 15 Sep 2019 13:22:55 +0000 gftshappy http://www.sharegoodthings.net/optimize-for-conversion-value-with-ecpc-in-google-ads/ Google has added a new option for manual CPC bidding.

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]]> http://www.sharegoodthings.net/optimize-for-conversion-value-with-ecpc-in-google-ads/feed/ 0 Google rolls out maximize conversion value smart bidding strategy http://www.sharegoodthings.net/google-rolls-out-maximize-conversion-value-smart-bidding-strategy/ http://www.sharegoodthings.net/google-rolls-out-maximize-conversion-value-smart-bidding-strategy/#comments Thu, 22 Aug 2019 01:22:22 +0000 gftshappy http://www.sharegoodthings.net/google-rolls-out-maximize-conversion-value-smart-bidding-strategy/ It is now available in all Search campaigns.

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]]> http://www.sharegoodthings.net/google-rolls-out-maximize-conversion-value-smart-bidding-strategy/feed/ 0 SMX Overtime: How to use customer segmentation to test new value propositions http://www.sharegoodthings.net/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions/ http://www.sharegoodthings.net/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions/#comments Mon, 01 Apr 2019 10:22:38 +0000 gftshappy http://www.sharegoodthings.net/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions/ Continue reading →]]> SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.

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]]> http://www.sharegoodthings.net/smx-overtime-how-to-use-customer-segmentation-to-test-new-value-propositions/feed/ 0 Do men and women value online reviews differently? http://www.sharegoodthings.net/do-men-and-women-value-online-reviews-differently/ http://www.sharegoodthings.net/do-men-and-women-value-online-reviews-differently/#comments Fri, 14 Dec 2018 19:22:32 +0000 gftshappy http://www.sharegoodthings.net/do-men-and-women-value-online-reviews-differently/ Continue reading →]]> New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

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