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The Auction Insights Visualizer can turn your data tables into useful charts

gftshappy — Wed, 06 Jan 2021 11:23:07 +0000

The free, third-party tool can help you better understand how competitor behavior has changed over time.

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Analyzing search results reveals a lot about Google’s view of useful content

gftshappy — Tue, 11 Feb 2020 21:22:39 +0000

Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.

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Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

gftshappy — Sat, 07 Sep 2019 02:22:36 +0000

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.

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Google launches new algorithm to better understand useful & timely information

gftshappy — Fri, 02 Aug 2019 12:22:31 +0000

This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results.

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Will Google Home Hub ever become a useful local search tool?

gftshappy — Wed, 19 Dec 2018 04:22:42 +0000

Just a few modest improvements would make Home and Home Hub more effective for local search.

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Practice useful marketing for local business content success

gftshappy — Sun, 24 Jun 2018 06:22:33 +0000

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.

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Bing Ads apps keep getting more useful, now with bulk editing

gftshappy — Wed, 14 Sep 2016 11:22:54 +0000

Hints of more improvements to come. The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land.

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Google makes AdWords Products tab more useful for Shopping campaigns

gftshappy — Wed, 06 Apr 2016 18:23:01 +0000

In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.

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Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014

gftshappy — Wed, 24 Dec 2014 18:23:11 +0000

When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…

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To Create Useful Links, Think Like A User, Not A Content Producer

gftshappy — Wed, 10 Dec 2014 11:23:27 +0000

Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally. The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on Search Engine Land.

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