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Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

gftshappy — Tue, 10 Mar 2020 00:23:23 +0000

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.

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Google testing car rental comparison ad unit in search results

gftshappy — Wed, 20 Nov 2019 11:22:48 +0000

Car rentals is Google Ads’ latest travel services advertising initiative.

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Quora unveils new Promoted Answers ad unit

gftshappy — Sat, 01 Dec 2018 02:22:24 +0000

The Promoted Answers unit has the same targeting options as the platform’s other ad formats.

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Google launches special Black Friday, Cyber Monday deals ad unit

gftshappy — Sat, 17 Nov 2018 16:22:21 +0000

Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.

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Unit economics: The foundation of a good SEM campaign

gftshappy — Wed, 28 Feb 2018 18:24:03 +0000

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.

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