Share Good Things » Understanding http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/ http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/#comments Thu, 30 Sep 2021 01:22:27 +0000 gftshappy http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/ Continue reading →]]> At Google’s Search On event, the company previewed ways its MUM technology may change how users search.

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]]> http://www.sharegoodthings.net/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features/feed/ 0 FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/#comments Wed, 14 Jul 2021 04:22:44 +0000 gftshappy http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/ Continue reading →]]> Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.

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]]> http://www.sharegoodthings.net/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove/feed/ 0 Why machine learning and understanding searcher intent is so important to search http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/#comments Tue, 18 Aug 2020 14:24:01 +0000 gftshappy http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/ Continue reading →]]> Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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]]> http://www.sharegoodthings.net/why-machine-learning-and-understanding-searcher-intent-is-so-important-to-search/feed/ 0 A quick guide to understanding Google’s quality rater guidelines http://www.sharegoodthings.net/a-quick-guide-to-understanding-googles-quality-rater-guidelines/ http://www.sharegoodthings.net/a-quick-guide-to-understanding-googles-quality-rater-guidelines/#comments Fri, 21 Feb 2020 05:22:22 +0000 gftshappy http://www.sharegoodthings.net/a-quick-guide-to-understanding-googles-quality-rater-guidelines/ Jennifer Slegg explains the most important themes for brands.

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]]> http://www.sharegoodthings.net/a-quick-guide-to-understanding-googles-quality-rater-guidelines/feed/ 0 Back to basics: Understanding your paid search metrics http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/ http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/#comments Thu, 28 Nov 2019 01:22:42 +0000 gftshappy http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/ Continue reading →]]> Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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]]> http://www.sharegoodthings.net/back-to-basics-understanding-your-paid-search-metrics/feed/ 0 Understanding referrer clicks and how they can skew search engine market share http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/ http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/#comments Sun, 17 Nov 2019 13:22:27 +0000 gftshappy http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/ Continue reading →]]> Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.

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]]> http://www.sharegoodthings.net/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share/feed/ 0 A deep dive into BERT: How BERT launched a rocket into natural language understanding http://www.sharegoodthings.net/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding/ http://www.sharegoodthings.net/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding/#comments Wed, 06 Nov 2019 04:22:20 +0000 gftshappy http://www.sharegoodthings.net/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding/ Continue reading →]]> Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.

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]]> http://www.sharegoodthings.net/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding/feed/ 0 A quick and easy guide to understanding search intent for SEO http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/ http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/#comments Sat, 08 Jun 2019 09:22:44 +0000 gftshappy http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/ Continue reading →]]> Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

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]]> http://www.sharegoodthings.net/a-quick-and-easy-guide-to-understanding-search-intent-for-seo/feed/ 0 The importance of understanding intent for SEO http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/ http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/#comments Fri, 30 Nov 2018 19:22:26 +0000 gftshappy http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/ Continue reading →]]> Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.

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]]> http://www.sharegoodthings.net/the-importance-of-understanding-intent-for-seo/feed/ 0 SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent http://www.sharegoodthings.net/searchcap-google-tests-amp-labels-adwords-personalization-understanding-user-intent/ http://www.sharegoodthings.net/searchcap-google-tests-amp-labels-adwords-personalization-understanding-user-intent/#comments Sat, 09 Jun 2018 02:22:22 +0000 gftshappy http://www.sharegoodthings.net/searchcap-google-tests-amp-labels-adwords-personalization-understanding-user-intent/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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