Share Good Things » Tune http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Tune Your Paid Search Campaigns To Account For Holiday Volatility http://www.sharegoodthings.net/tune-your-paid-search-campaigns-to-account-for-holiday-volatility/ http://www.sharegoodthings.net/tune-your-paid-search-campaigns-to-account-for-holiday-volatility/#comments Fri, 17 Oct 2014 12:23:20 +0000 gftshappy http://www.sharegoodthings.net/tune-your-paid-search-campaigns-to-account-for-holiday-volatility/ Continue reading →]]> The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries.  It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…

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]]> http://www.sharegoodthings.net/tune-your-paid-search-campaigns-to-account-for-holiday-volatility/feed/ 0 Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/ http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/#comments Wed, 04 Jun 2014 18:23:41 +0000 gftshappy http://www.sharegoodthings.net/bing-ads-tweaks-its-tune-desktoptablet-traffic-to-be-combined-adding-tablet-bid-modifier/ Continue reading →]]> You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…

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