Share Good Things » Trifecta http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/ http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/#comments Sat, 15 Nov 2014 23:24:23 +0000 gftshappy http://www.sharegoodthings.net/for-the-trifecta-bing-ads-rolling-out-close-variants-on-phrase-match/ Continue reading →]]> Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…

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