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Power up your B2B remarketing campaigns with 4 killer tricks

gftshappy — Thu, 12 Apr 2018 15:22:51 +0000

Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search…

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3 last-minute Google Shopping tricks to level up your account for the holidays

gftshappy — Mon, 13 Nov 2017 17:22:20 +0000

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land.

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Beware these 7 sneaky PPC attribution tricks

gftshappy — Thu, 23 Mar 2017 15:23:53 +0000

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land.

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Link prospecting tips and tricks

gftshappy — Tue, 02 Aug 2016 14:22:34 +0000

Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he’s learned about how to identify and obtain better links. The post Link prospecting tips and tricks appeared first on Search Engine Land.

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Transform Your Searches into Sales — No Tricks, Just Treats

gftshappy — Sun, 25 Oct 2015 13:22:33 +0000

Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. The post Transform Your Searches into Sales — No Tricks, Just Treats appeared first on Search Engine Land.

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Google Kerning Easter Egg Plays Tricks With Typography

gftshappy — Thu, 04 Sep 2014 15:23:04 +0000

Google UK’s Peter Far found an Easter Egg designed specifically for hardcore typography fans. If you search for [kerning] in one tab, and [typography kerning] in another, you’ll notice a little extra space between the lettering on the [kerning] search results page. Search Engine…

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Mobile PPC Tips & Tricks – What Works & Doesn’t

gftshappy — Thu, 17 Jul 2014 15:22:47 +0000

As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…

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