Share Good Things » Transition http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google to transition to parallel tracking for Video ads by April 30 http://www.sharegoodthings.net/google-to-transition-to-parallel-tracking-for-video-ads-by-april-30/ http://www.sharegoodthings.net/google-to-transition-to-parallel-tracking-for-video-ads-by-april-30/#comments Tue, 16 Feb 2021 21:22:19 +0000 gftshappy http://www.sharegoodthings.net/google-to-transition-to-parallel-tracking-for-video-ads-by-april-30/ Marketers should check with click tracking providers to ensure data continuity.

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]]> http://www.sharegoodthings.net/google-to-transition-to-parallel-tracking-for-video-ads-by-april-30/feed/ 0 Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google http://www.sharegoodthings.net/video-danny-sullivan-google-public-liaison-of-search-on-his-transition-from-search-engine-land-to-google/ http://www.sharegoodthings.net/video-danny-sullivan-google-public-liaison-of-search-on-his-transition-from-search-engine-land-to-google/#comments Mon, 11 Nov 2019 17:22:39 +0000 gftshappy http://www.sharegoodthings.net/video-danny-sullivan-google-public-liaison-of-search-on-his-transition-from-search-engine-land-to-google/ Continue reading →]]> It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years.

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]]> http://www.sharegoodthings.net/video-danny-sullivan-google-public-liaison-of-search-on-his-transition-from-search-engine-land-to-google/feed/ 0 The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts http://www.sharegoodthings.net/the-google-shopping-campaigns-countdown-is-on-transition-surprises-and-tips-from-the-experts/ http://www.sharegoodthings.net/the-google-shopping-campaigns-countdown-is-on-transition-surprises-and-tips-from-the-experts/#comments Sat, 23 Aug 2014 09:23:52 +0000 gftshappy http://www.sharegoodthings.net/the-google-shopping-campaigns-countdown-is-on-transition-surprises-and-tips-from-the-experts/ Continue reading →]]> Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…

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]]> http://www.sharegoodthings.net/the-google-shopping-campaigns-countdown-is-on-transition-surprises-and-tips-from-the-experts/feed/ 0 Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition http://www.sharegoodthings.net/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summers-big-transition/ http://www.sharegoodthings.net/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summers-big-transition/#comments Sat, 21 Jun 2014 23:25:32 +0000 gftshappy http://www.sharegoodthings.net/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summers-big-transition/ Continue reading →]]> With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,…

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]]> http://www.sharegoodthings.net/google-issues-best-practices-for-shopping-campaigns-ahead-of-this-summers-big-transition/feed/ 0