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Search incrementality: How paid and organic work together for better performance

gftshappy — Fri, 07 Jan 2022 12:22:53 +0000

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Why did Google release all these updates together?; Tuesday’s daily brief

gftshappy — Tue, 29 Jun 2021 14:22:26 +0000

And, the search community mourns the loss of Russ Jones.

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We’re all in this together: The partnership between marketing and automation; Monday’s daily brief

gftshappy — Thu, 22 Apr 2021 08:22:25 +0000

Plus, the local SEO problem of 1-star, no-comment reviews

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Automation isn’t about what machines can do for you, it’s about what you can do together

gftshappy — Fri, 16 Apr 2021 05:22:37 +0000

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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SEOs and developers: Why they’re better together [Video]

gftshappy — Sat, 30 May 2020 09:22:22 +0000

Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.

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How SEO and PPC strategies can work together to drive business goals

gftshappy — Thu, 09 Apr 2020 15:22:26 +0000

PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google and Salesforce integration: Bringing customers and brands closer together

gftshappy — Fri, 12 Oct 2018 19:22:22 +0000

Live Webinar: Tuesday, October 23, at 1:00 PM ET (10:00 AM PT)

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How Google’s March, April and August updates might fit together

gftshappy — Sun, 30 Sep 2018 20:22:27 +0000

In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates.

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Up close at SMX: Using paid search and social together

gftshappy — Sat, 01 Oct 2016 09:22:46 +0000

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. The post Up close at SMX: Using paid search and social together appeared first on Search Engine Land.

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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

gftshappy — Thu, 30 Jun 2016 15:24:15 +0000

Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the…

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