Share Good Things » They http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Core web vitals vs. page experience: How they are different http://www.sharegoodthings.net/core-web-vitals-vs-page-experience-how-they-are-different/ http://www.sharegoodthings.net/core-web-vitals-vs-page-experience-how-they-are-different/#comments Tue, 22 Feb 2022 00:22:25 +0000 gftshappy http://www.sharegoodthings.net/core-web-vitals-vs-page-experience-how-they-are-different/ Continue reading →]]> Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

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]]> http://www.sharegoodthings.net/core-web-vitals-vs-page-experience-how-they-are-different/feed/ 0 In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester http://www.sharegoodthings.net/in-2022-retailers-will-lose-half-of-sales-on-backordered-items-unless-they-compensate-with-experience-according-to-forrester/ http://www.sharegoodthings.net/in-2022-retailers-will-lose-half-of-sales-on-backordered-items-unless-they-compensate-with-experience-according-to-forrester/#comments Wed, 27 Oct 2021 18:22:21 +0000 gftshappy http://www.sharegoodthings.net/in-2022-retailers-will-lose-half-of-sales-on-backordered-items-unless-they-compensate-with-experience-according-to-forrester/ The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.

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]]> http://www.sharegoodthings.net/in-2022-retailers-will-lose-half-of-sales-on-backordered-items-unless-they-compensate-with-experience-according-to-forrester/feed/ 0 Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief http://www.sharegoodthings.net/awkward-smbs-think-they-know-their-customers-their-customers-disagree-mondays-daily-brief/ http://www.sharegoodthings.net/awkward-smbs-think-they-know-their-customers-their-customers-disagree-mondays-daily-brief/#comments Sat, 28 Aug 2021 09:22:22 +0000 gftshappy http://www.sharegoodthings.net/awkward-smbs-think-they-know-their-customers-their-customers-disagree-mondays-daily-brief/ Plus, should Google be the content curator AND creator?

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]]> http://www.sharegoodthings.net/awkward-smbs-think-they-know-their-customers-their-customers-disagree-mondays-daily-brief/feed/ 0 Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief http://www.sharegoodthings.net/traffic-and-rankings-dont-mean-a-thing-unless-they-help-you-convert-tuesdays-daily-brief/ http://www.sharegoodthings.net/traffic-and-rankings-dont-mean-a-thing-unless-they-help-you-convert-tuesdays-daily-brief/#comments Tue, 17 Aug 2021 14:22:24 +0000 gftshappy http://www.sharegoodthings.net/traffic-and-rankings-dont-mean-a-thing-unless-they-help-you-convert-tuesdays-daily-brief/ And, Google’s tool to report indexing bugs is now available in the U.S.

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]]> http://www.sharegoodthings.net/traffic-and-rankings-dont-mean-a-thing-unless-they-help-you-convert-tuesdays-daily-brief/feed/ 0 Privacy AND targeted content: can they coexist?; Monday’s daily brief http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/ http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/#comments Mon, 22 Mar 2021 17:22:31 +0000 gftshappy http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/ Plus, how the NYT A/B tests headlines

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]]> http://www.sharegoodthings.net/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief/feed/ 0 RSAs: Are they living up to the promise? It depends http://www.sharegoodthings.net/rsas-are-they-living-up-to-the-promise-it-depends/ http://www.sharegoodthings.net/rsas-are-they-living-up-to-the-promise-it-depends/#comments Thu, 10 Sep 2020 01:22:25 +0000 gftshappy http://www.sharegoodthings.net/rsas-are-they-living-up-to-the-promise-it-depends/ Continue reading →]]> Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format.

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]]> http://www.sharegoodthings.net/rsas-are-they-living-up-to-the-promise-it-depends/feed/ 0 Call analytics: How they can drive down costs and improve search conversions http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/ http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/#comments Thu, 27 Aug 2020 08:22:21 +0000 gftshappy http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/ Continue reading →]]> With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.

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]]> http://www.sharegoodthings.net/call-analytics-how-they-can-drive-down-costs-and-improve-search-conversions/feed/ 0 Call analytics platforms: What are they good for? http://www.sharegoodthings.net/call-analytics-platforms-what-are-they-good-for/ http://www.sharegoodthings.net/call-analytics-platforms-what-are-they-good-for/#comments Thu, 04 Jun 2020 22:22:24 +0000 gftshappy http://www.sharegoodthings.net/call-analytics-platforms-what-are-they-good-for/ Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

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]]> http://www.sharegoodthings.net/call-analytics-platforms-what-are-they-good-for/feed/ 0 What are enterprise workflow and project management tools and how do they help marketers? http://www.sharegoodthings.net/what-are-enterprise-workflow-and-project-management-tools-and-how-do-they-help-marketers/ http://www.sharegoodthings.net/what-are-enterprise-workflow-and-project-management-tools-and-how-do-they-help-marketers/#comments Tue, 12 May 2020 07:22:23 +0000 gftshappy http://www.sharegoodthings.net/what-are-enterprise-workflow-and-project-management-tools-and-how-do-they-help-marketers/ Accountability and transparency are two of the benefits these solutions offer.

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]]> http://www.sharegoodthings.net/what-are-enterprise-workflow-and-project-management-tools-and-how-do-they-help-marketers/feed/ 0 Marketers surveyed say they would choose Google Ads over SEO if they had to http://www.sharegoodthings.net/marketers-surveyed-say-they-would-choose-google-ads-over-seo-if-they-had-to/ http://www.sharegoodthings.net/marketers-surveyed-say-they-would-choose-google-ads-over-seo-if-they-had-to/#comments Thu, 02 Apr 2020 01:22:48 +0000 gftshappy http://www.sharegoodthings.net/marketers-surveyed-say-they-would-choose-google-ads-over-seo-if-they-had-to/ Continue reading →]]> A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

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]]> http://www.sharegoodthings.net/marketers-surveyed-say-they-would-choose-google-ads-over-seo-if-they-had-to/feed/ 0