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4 automated campaign types and how to control them

gftshappy — Tue, 25 Jan 2022 21:22:26 +0000

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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Expanded text ads are disappearing: Don’t disappear with them

gftshappy — Sat, 06 Nov 2021 09:22:39 +0000

With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.

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RSAs vs ETAs, how, when, and why PPC experts use them

gftshappy — Fri, 18 Dec 2020 19:22:22 +0000

An analysis of more than 5,600 Google Ads accounts.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Common Shopify SEO pitfalls and how to avoid them

gftshappy — Thu, 23 Jul 2020 22:22:31 +0000

What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Small agencies brace for impact, but say remote work isn’t slowing them down

gftshappy — Sun, 29 Mar 2020 13:22:35 +0000

Many expect client budget and project changes will have a negative effect on their businesses.

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If Google says H1s don’t matter for rankings, why should you use them? Here’s why

gftshappy — Tue, 08 Oct 2019 21:22:20 +0000

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.

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Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

gftshappy — Thu, 15 Aug 2019 22:22:22 +0000

Nofollow links will be included in your Link Report.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them

gftshappy — Sat, 18 May 2019 23:22:54 +0000

Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format.

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Why one marketer thinks smart speakers have their work cut out for them

gftshappy — Mon, 24 Dec 2018 17:22:44 +0000

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

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Google confirms it shortened search results snippets after expanding them last December

gftshappy — Tue, 15 May 2018 14:22:21 +0000

Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing