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Google previews MUM, its new tech that’s 1,000x more powerful than BERT

gftshappy — Tue, 18 May 2021 21:22:28 +0000

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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One-star ratings on Google are deemed not defamatory and why that’s a problem

gftshappy — Fri, 16 Apr 2021 19:22:28 +0000

It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

gftshappy — Sun, 22 Mar 2020 20:22:49 +0000

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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Know your site. That’s how you stay ahead of algorithm updates

gftshappy — Mon, 02 Mar 2020 10:22:27 +0000

RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.

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Google’s web crawler Googlebot now runs on the latest version of Chromium: Why that’s a good thing

gftshappy — Wed, 08 May 2019 11:22:29 +0000

Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an issue.

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Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results

gftshappy — Mon, 26 Oct 2015 17:22:27 +0000

A machine-learning AI is handling 15% of Google’s search queries. The post Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results appeared first on Search Engine Land.

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How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

gftshappy — Mon, 12 Oct 2015 03:23:46 +0000

Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.

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Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

gftshappy — Sun, 07 Jun 2015 13:22:53 +0000

You know that a certain keyword is performing really well for you, but you’re only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword. The post Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working…

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Quality Content Factors: A List That’s Actually Helpful

gftshappy — Wed, 28 Jan 2015 18:23:46 +0000

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…

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