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Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers

gftshappy — Tue, 05 Apr 2022 14:22:20 +0000

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.

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Google SERP analysis: PAA appears 10x more than featured snippets

gftshappy — Sun, 30 Jan 2022 13:22:53 +0000

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

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Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers

gftshappy — Sat, 11 Dec 2021 16:22:51 +0000

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.

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Google search results are more volatile this year than last year, says data provider

gftshappy — Sat, 23 Oct 2021 09:22:20 +0000

Semrush data shows Google’s search results have been over 68% more volatile on desktop and 85% more volatile on mobile.

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The case for advertising on search engines other than Google

gftshappy — Sat, 28 Aug 2021 02:22:40 +0000

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.

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Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief

gftshappy — Sat, 19 Jun 2021 02:22:46 +0000

Plus, missed SMX Advanced? Check out the keynote

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What could possibly be better than one Google core update?; Thursday’s daily brief

gftshappy — Fri, 04 Jun 2021 12:22:35 +0000

Plus, how speakers can keep their audience awake during presentations.

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MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

gftshappy — Fri, 21 May 2021 12:22:26 +0000

Plus, updated phrase match will roll out to all languages in July

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Google previews MUM, its new tech that’s 1,000x more powerful than BERT

gftshappy — Tue, 18 May 2021 21:22:28 +0000

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

gftshappy — Thu, 08 Apr 2021 01:23:18 +0000

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles.

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