Share Good Things » Text http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google tests favicons in text ads http://www.sharegoodthings.net/google-tests-favicons-in-text-ads/ http://www.sharegoodthings.net/google-tests-favicons-in-text-ads/#comments Tue, 25 Jan 2022 00:22:20 +0000 gftshappy http://www.sharegoodthings.net/google-tests-favicons-in-text-ads/ Continue reading →]]> Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-tests-favicons-in-text-ads/feed/ 0 Expanded text ads are disappearing: Don’t disappear with them http://www.sharegoodthings.net/expanded-text-ads-are-disappearing-dont-disappear-with-them/ http://www.sharegoodthings.net/expanded-text-ads-are-disappearing-dont-disappear-with-them/#comments Sat, 06 Nov 2021 09:22:39 +0000 gftshappy http://www.sharegoodthings.net/expanded-text-ads-are-disappearing-dont-disappear-with-them/ Continue reading →]]> With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/expanded-text-ads-are-disappearing-dont-disappear-with-them/feed/ 0 Google to sunset Expanded Text Ads (ETAs) in June 2022 http://www.sharegoodthings.net/google-to-sunset-expanded-text-ads-etas-in-june-2022/ http://www.sharegoodthings.net/google-to-sunset-expanded-text-ads-etas-in-june-2022/#comments Tue, 31 Aug 2021 21:22:42 +0000 gftshappy http://www.sharegoodthings.net/google-to-sunset-expanded-text-ads-etas-in-june-2022/ This is the latest move that Google is making to push automation through their ad products.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-to-sunset-expanded-text-ads-etas-in-june-2022/feed/ 0 Text messaging is the most effective marketing channel most retail brands aren’t using http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/#comments Fri, 12 Jun 2020 12:22:29 +0000 gftshappy http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/ More than 50% of consumers said they want to text with their favorite brands.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/text-messaging-is-the-most-effective-marketing-channel-most-retail-brands-arent-using/feed/ 0 Standard text ads will live on a bit longer, Microsoft Advertising says http://www.sharegoodthings.net/standard-text-ads-will-live-on-a-bit-longer-microsoft-advertising-says/ http://www.sharegoodthings.net/standard-text-ads-will-live-on-a-bit-longer-microsoft-advertising-says/#comments Tue, 07 Jan 2020 00:23:04 +0000 gftshappy http://www.sharegoodthings.net/standard-text-ads-will-live-on-a-bit-longer-microsoft-advertising-says/ The company announced a three-month reprieve for advertisers still holding on.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/standard-text-ads-will-live-on-a-bit-longer-microsoft-advertising-says/feed/ 0 Are your Google text ads getting truncated? Here’s what to consider http://www.sharegoodthings.net/are-your-google-text-ads-getting-truncated-heres-what-to-consider/ http://www.sharegoodthings.net/are-your-google-text-ads-getting-truncated-heres-what-to-consider/#comments Fri, 16 Aug 2019 19:22:29 +0000 gftshappy http://www.sharegoodthings.net/are-your-google-text-ads-getting-truncated-heres-what-to-consider/ Continue reading →]]> Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it more lately.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/are-your-google-text-ads-getting-truncated-heres-what-to-consider/feed/ 0 Google testing carousel of text ads on mobile http://www.sharegoodthings.net/google-testing-carousel-of-text-ads-on-mobile/ http://www.sharegoodthings.net/google-testing-carousel-of-text-ads-on-mobile/#comments Sat, 22 Jun 2019 02:22:28 +0000 gftshappy http://www.sharegoodthings.net/google-testing-carousel-of-text-ads-on-mobile/ The format has proven successful with Shopping ads, but will users swipe through text ads?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/google-testing-carousel-of-text-ads-on-mobile/feed/ 0 Here’s a new script to find the best text for new ads using an n-gram analysis http://www.sharegoodthings.net/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis/ http://www.sharegoodthings.net/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis/#comments Sun, 17 Feb 2019 06:22:44 +0000 gftshappy http://www.sharegoodthings.net/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis/ Continue reading →]]> This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis/feed/ 0 For retail advertisers, Shopping ads continue to overshadow text ads http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/ http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/#comments Wed, 13 Feb 2019 11:22:25 +0000 gftshappy http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/ Continue reading →]]> Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads/feed/ 0 Reboot your text ads with this toolkit evaluation http://www.sharegoodthings.net/reboot-your-text-ads-with-this-toolkit-evaluation/ http://www.sharegoodthings.net/reboot-your-text-ads-with-this-toolkit-evaluation/#comments Sat, 09 Feb 2019 09:24:17 +0000 gftshappy http://www.sharegoodthings.net/reboot-your-text-ads-with-this-toolkit-evaluation/ Continue reading →]]> During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for you.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

]]> http://www.sharegoodthings.net/reboot-your-text-ads-with-this-toolkit-evaluation/feed/ 0