Share Good Things » Terms http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Google search terms report adds historical query data for impressions without clicks http://www.sharegoodthings.net/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks/ http://www.sharegoodthings.net/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks/#comments Thu, 09 Sep 2021 22:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks/ Continue reading →]]> And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

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]]> http://www.sharegoodthings.net/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks/feed/ 0 If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief http://www.sharegoodthings.net/if-you-saw-expanded-search-terms-in-google-ads-it-was-a-glitch-fridays-daily-brief/ http://www.sharegoodthings.net/if-you-saw-expanded-search-terms-in-google-ads-it-was-a-glitch-fridays-daily-brief/#comments Fri, 06 Aug 2021 19:22:20 +0000 gftshappy http://www.sharegoodthings.net/if-you-saw-expanded-search-terms-in-google-ads-it-was-a-glitch-fridays-daily-brief/ Plus, trying to get shadow banned on Insta for science

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]]> http://www.sharegoodthings.net/if-you-saw-expanded-search-terms-in-google-ads-it-was-a-glitch-fridays-daily-brief/feed/ 0 ‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report] http://www.sharegoodthings.net/significant-drop-in-google-reported-search-terms-seen-across-devices-and-ad-formats-report/ http://www.sharegoodthings.net/significant-drop-in-google-reported-search-terms-seen-across-devices-and-ad-formats-report/#comments Fri, 06 Nov 2020 12:22:24 +0000 gftshappy http://www.sharegoodthings.net/significant-drop-in-google-reported-search-terms-seen-across-devices-and-ad-formats-report/ Continue reading →]]> Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers.

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]]> http://www.sharegoodthings.net/significant-drop-in-google-reported-search-terms-seen-across-devices-and-ad-formats-report/feed/ 0 Google’s search terms move will make millions in ad spend invisible to advertisers http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/ http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/#comments Thu, 03 Sep 2020 22:22:38 +0000 gftshappy http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/ The change removes visibility into more than 20% of search terms, one agency finds.

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]]> http://www.sharegoodthings.net/googles-search-terms-move-will-make-millions-in-ad-spend-invisible-to-advertisers/feed/ 0 Google Ads to limit Search Terms reporting, citing privacy http://www.sharegoodthings.net/google-ads-to-limit-search-terms-reporting-citing-privacy/ http://www.sharegoodthings.net/google-ads-to-limit-search-terms-reporting-citing-privacy/#comments Thu, 03 Sep 2020 08:22:54 +0000 gftshappy http://www.sharegoodthings.net/google-ads-to-limit-search-terms-reporting-citing-privacy/ Continue reading →]]> The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.

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]]> http://www.sharegoodthings.net/google-ads-to-limit-search-terms-reporting-citing-privacy/feed/ 0 SMX Overtime: Here’s how to take control of your account ad groups and search terms http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/ http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/#comments Tue, 24 Dec 2019 14:22:20 +0000 gftshappy http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/ Continue reading →]]> PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.

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]]> http://www.sharegoodthings.net/smx-overtime-heres-how-to-take-control-of-your-account-ad-groups-and-search-terms/feed/ 0 How to manage search terms in the new match type world http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/ http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/#comments Mon, 02 Dec 2019 10:22:18 +0000 gftshappy http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/ Continue reading →]]> A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.

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]]> http://www.sharegoodthings.net/how-to-manage-search-terms-in-the-new-match-type-world/feed/ 0 Offense or defense: The secrets to bidding on brand terms on Amazon Advertising http://www.sharegoodthings.net/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising/ http://www.sharegoodthings.net/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising/#comments Sat, 05 Oct 2019 02:22:29 +0000 gftshappy http://www.sharegoodthings.net/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising/ Continue reading →]]> Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

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]]> http://www.sharegoodthings.net/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising/feed/ 0 Marketers can now view Shopping Campaigns in Bing Ads search terms reporting http://www.sharegoodthings.net/marketers-can-now-view-shopping-campaigns-in-bing-ads-search-terms-reporting/ http://www.sharegoodthings.net/marketers-can-now-view-shopping-campaigns-in-bing-ads-search-terms-reporting/#comments Tue, 19 Feb 2019 07:22:46 +0000 gftshappy http://www.sharegoodthings.net/marketers-can-now-view-shopping-campaigns-in-bing-ads-search-terms-reporting/ The updated reporting grid also includes an Added/Excluded keywords column.

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]]> http://www.sharegoodthings.net/marketers-can-now-view-shopping-campaigns-in-bing-ads-search-terms-reporting/feed/ 0 Get started with marketing automation–learn the terms you need to know http://www.sharegoodthings.net/get-started-with-marketing-automation-learn-the-terms-you-need-to-know/ http://www.sharegoodthings.net/get-started-with-marketing-automation-learn-the-terms-you-need-to-know/#comments Thu, 24 Jan 2019 08:23:44 +0000 gftshappy http://www.sharegoodthings.net/get-started-with-marketing-automation-learn-the-terms-you-need-to-know/ Your cheat sheet to demystifying marketing automation.

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