Share Good Things » Targeting http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/#comments Tue, 08 Feb 2022 14:22:27 +0000 gftshappy http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/ Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

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]]> http://www.sharegoodthings.net/yelp-introduces-keyword-boosting-rolls-out-custom-location-targeting-to-all-advertisers/feed/ 0 Google kills FLoC, introduces Topics API as its next-gen targeting tech http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/ http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/#comments Tue, 25 Jan 2022 14:22:26 +0000 gftshappy http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/ Continue reading →]]> The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

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]]> http://www.sharegoodthings.net/google-kills-floc-introduces-topics-api-as-its-next-gen-targeting-tech/feed/ 0 Meta will remove targeting options for sensitive topics on January 19 http://www.sharegoodthings.net/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19/ http://www.sharegoodthings.net/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19/#comments Tue, 04 Jan 2022 07:23:04 +0000 gftshappy http://www.sharegoodthings.net/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19/ Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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]]> http://www.sharegoodthings.net/meta-will-remove-targeting-options-for-sensitive-topics-on-january-19/feed/ 0 Google Ads location targeting glitch causes advertiser frustration http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/ http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/#comments Sat, 06 Nov 2021 23:22:25 +0000 gftshappy http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/ Continue reading →]]> If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.

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]]> http://www.sharegoodthings.net/google-ads-location-targeting-glitch-causes-advertiser-frustration/feed/ 0 Three targeting tactics that power every stage of the funnel http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/#comments Tue, 17 Aug 2021 21:22:50 +0000 gftshappy http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/ Continue reading →]]> “You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”

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]]> http://www.sharegoodthings.net/three-targeting-tactics-that-power-every-stage-of-the-funnel/feed/ 0 Google Ads will soon block ad targeting based on age, gender or interests of people under 18 http://www.sharegoodthings.net/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18/ http://www.sharegoodthings.net/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18/#comments Wed, 11 Aug 2021 11:22:19 +0000 gftshappy http://www.sharegoodthings.net/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18/ Continue reading →]]> In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.

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]]> http://www.sharegoodthings.net/google-ads-will-soon-block-ad-targeting-based-on-age-gender-or-interests-of-people-under-18/feed/ 0 Instagram is disabling interest and activity-based targeting of underage users http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/ http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/#comments Tue, 27 Jul 2021 21:24:22 +0000 gftshappy http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/ Advertisers’ targeting options for users under 18 will be limited to age, gender and location.

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]]> http://www.sharegoodthings.net/instagram-is-disabling-interest-and-activity-based-targeting-of-underage-users/feed/ 0 Google Ads optimized targeting gradually rolling out http://www.sharegoodthings.net/google-ads-optimized-targeting-gradually-rolling-out/ http://www.sharegoodthings.net/google-ads-optimized-targeting-gradually-rolling-out/#comments Thu, 15 Jul 2021 22:23:42 +0000 gftshappy http://www.sharegoodthings.net/google-ads-optimized-targeting-gradually-rolling-out/ Continue reading →]]> This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.

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]]> http://www.sharegoodthings.net/google-ads-optimized-targeting-gradually-rolling-out/feed/ 0 Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/#comments Thu, 13 May 2021 01:22:56 +0000 gftshappy http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/ Local business owners are no longer limited to advertising around their physical location.

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]]> http://www.sharegoodthings.net/yelp-announces-custom-location-targeting-budget-recommendations-and-more-features-to-expand-reach-for-local-businesses/feed/ 0 Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting http://www.sharegoodthings.net/microsoft-advertising-expands-linkedin-profile-dynamic-remarketing-in-market-audience-targeting/ http://www.sharegoodthings.net/microsoft-advertising-expands-linkedin-profile-dynamic-remarketing-in-market-audience-targeting/#comments Fri, 04 Sep 2020 12:23:18 +0000 gftshappy http://www.sharegoodthings.net/microsoft-advertising-expands-linkedin-profile-dynamic-remarketing-in-market-audience-targeting/ Continue reading →]]> B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.

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