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Google Search lets you see if a doctor or healthcare facility takes your insurance

gftshappy — Fri, 03 Dec 2021 12:22:24 +0000

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details.

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Google takes stand against climate change deniers with new ads and monetization policy

gftshappy — Thu, 07 Oct 2021 22:22:33 +0000

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change.

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Google takes Local Services Ads to Europe

gftshappy — Wed, 30 Sep 2020 11:22:36 +0000

Searches for local services grew more than 25% YoY across European countries.

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Pro Tip: What it takes to build high-quality links

gftshappy — Sat, 09 May 2020 09:22:27 +0000

You have to invest real time into earning links from high-authority sites by doing your own research and digital public relations.

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Automation layering: How PPC pros retain control when automation takes over

gftshappy — Fri, 21 Jun 2019 19:22:44 +0000

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.

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Google takes baby steps to monetize Google Assistant, Google Home

gftshappy — Tue, 23 Apr 2019 00:23:13 +0000

There’s a multi-faceted revenue model starting to emerge.

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Apple Maps takes a step in the right direction

gftshappy — Sat, 21 Jul 2018 23:22:27 +0000

Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.

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Ex-Googler John Giannandrea takes charge of Siri

gftshappy — Thu, 12 Jul 2018 15:27:05 +0000

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.

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Reducing the time it takes to write meta descriptions for large websites

gftshappy — Mon, 18 Jun 2018 10:22:44 +0000

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

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Google Assistant takes center stage at I/O, search takes a back seat

gftshappy — Tue, 08 May 2018 21:22:25 +0000

Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. The post Google Assistant takes center stage at I/O, search takes a back seat appeared first on Search Engine Land.

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