Share Good Things » Structure http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 How to optimize account structure in an era of automation http://www.sharegoodthings.net/how-to-optimize-account-structure-in-an-era-of-automation/ http://www.sharegoodthings.net/how-to-optimize-account-structure-in-an-era-of-automation/#comments Fri, 29 Apr 2022 12:23:12 +0000 gftshappy http://www.sharegoodthings.net/how-to-optimize-account-structure-in-an-era-of-automation/ Continue reading →]]> Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

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]]> http://www.sharegoodthings.net/how-to-optimize-account-structure-in-an-era-of-automation/feed/ 0 Messy SEO: Fixing site structure while a Google title change sinks clickthroughs http://www.sharegoodthings.net/messy-seo-fixing-site-structure-while-a-google-title-change-sinks-clickthroughs/ http://www.sharegoodthings.net/messy-seo-fixing-site-structure-while-a-google-title-change-sinks-clickthroughs/#comments Wed, 22 Dec 2021 18:22:19 +0000 gftshappy http://www.sharegoodthings.net/messy-seo-fixing-site-structure-while-a-google-title-change-sinks-clickthroughs/ Continue reading →]]> In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

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]]> http://www.sharegoodthings.net/messy-seo-fixing-site-structure-while-a-google-title-change-sinks-clickthroughs/feed/ 0 Google Ads testing custom dimensions to enable reporting based on your business structure http://www.sharegoodthings.net/google-ads-testing-custom-dimensions-to-enable-reporting-based-on-your-business-structure/ http://www.sharegoodthings.net/google-ads-testing-custom-dimensions-to-enable-reporting-based-on-your-business-structure/#comments Sat, 11 Jan 2020 09:22:28 +0000 gftshappy http://www.sharegoodthings.net/google-ads-testing-custom-dimensions-to-enable-reporting-based-on-your-business-structure/ Continue reading →]]> Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.

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]]> http://www.sharegoodthings.net/google-ads-testing-custom-dimensions-to-enable-reporting-based-on-your-business-structure/feed/ 0 Video: Aja Frost of Hubspot on the power of content structure in search rankings http://www.sharegoodthings.net/video-aja-frost-of-hubspot-on-the-power-of-content-structure-in-search-rankings/ http://www.sharegoodthings.net/video-aja-frost-of-hubspot-on-the-power-of-content-structure-in-search-rankings/#comments Wed, 06 Nov 2019 18:23:02 +0000 gftshappy http://www.sharegoodthings.net/video-aja-frost-of-hubspot-on-the-power-of-content-structure-in-search-rankings/ Want to learn more about the power of content in SEO? Watch this interview.

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]]> http://www.sharegoodthings.net/video-aja-frost-of-hubspot-on-the-power-of-content-structure-in-search-rankings/feed/ 0 Bing introduces penalty for ‘inorganic site structure’ violations http://www.sharegoodthings.net/bing-introduces-penalty-for-inorganic-site-structure-violations/ http://www.sharegoodthings.net/bing-introduces-penalty-for-inorganic-site-structure-violations/#comments Tue, 05 Nov 2019 07:22:56 +0000 gftshappy http://www.sharegoodthings.net/bing-introduces-penalty-for-inorganic-site-structure-violations/ It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.

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]]> http://www.sharegoodthings.net/bing-introduces-penalty-for-inorganic-site-structure-violations/feed/ 0 No more confusion: Google gives core update a name, and a structure http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/ http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/#comments Sat, 16 Mar 2019 16:22:20 +0000 gftshappy http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/ Continue reading →]]> Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion.

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]]> http://www.sharegoodthings.net/no-more-confusion-google-gives-core-update-a-name-and-a-structure/feed/ 0 Update your match types and account structure to improve performance, here’s how http://www.sharegoodthings.net/update-your-match-types-and-account-structure-to-improve-performance-heres-how/ http://www.sharegoodthings.net/update-your-match-types-and-account-structure-to-improve-performance-heres-how/#comments Fri, 15 Feb 2019 05:22:21 +0000 gftshappy http://www.sharegoodthings.net/update-your-match-types-and-account-structure-to-improve-performance-heres-how/ Continue reading →]]> The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.

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]]> http://www.sharegoodthings.net/update-your-match-types-and-account-structure-to-improve-performance-heres-how/feed/ 0 SearchCap: Reporting delays in Google Search Console, navigate in search & structure data http://www.sharegoodthings.net/searchcap-reporting-delays-in-google-search-console-navigate-in-search-structure-data/ http://www.sharegoodthings.net/searchcap-reporting-delays-in-google-search-console-navigate-in-search-structure-data/#comments Sat, 20 Oct 2018 02:22:22 +0000 gftshappy http://www.sharegoodthings.net/searchcap-reporting-delays-in-google-search-console-navigate-in-search-structure-data/ Continue reading →]]> Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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]]> http://www.sharegoodthings.net/searchcap-reporting-delays-in-google-search-console-navigate-in-search-structure-data/feed/ 0 Manage your match types with this structure checker Google Ads script http://www.sharegoodthings.net/manage-your-match-types-with-this-structure-checker-google-ads-script/ http://www.sharegoodthings.net/manage-your-match-types-with-this-structure-checker-google-ads-script/#comments Sun, 14 Oct 2018 20:22:20 +0000 gftshappy http://www.sharegoodthings.net/manage-your-match-types-with-this-structure-checker-google-ads-script/ Continue reading →]]> If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

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]]> http://www.sharegoodthings.net/manage-your-match-types-with-this-structure-checker-google-ads-script/feed/ 0 Your account structure might be hurting performance. Here’s why (and how to fix it) http://www.sharegoodthings.net/your-account-structure-might-be-hurting-performance-heres-why-and-how-to-fix-it/ http://www.sharegoodthings.net/your-account-structure-might-be-hurting-performance-heres-why-and-how-to-fix-it/#comments Wed, 30 Aug 2017 18:22:21 +0000 gftshappy http://www.sharegoodthings.net/your-account-structure-might-be-hurting-performance-heres-why-and-how-to-fix-it/ Continue reading →]]> Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

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