Share Good Things » Strategies

3 powerful micro-conversion strategies for paid social

gftshappy — Sun, 24 Apr 2022 13:22:27 +0000

Micro-conversions have the potential to decrease costs and improve conversion rates.

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How to turn data into insights and impactful SEO strategies

gftshappy — Mon, 28 Feb 2022 17:22:38 +0000

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.

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Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

gftshappy — Tue, 01 Feb 2022 21:22:32 +0000

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Google removes standalone Maximize conversions and Maximize conversion value strategies

gftshappy — Thu, 22 Jul 2021 22:24:58 +0000

The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.

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Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

gftshappy — Wed, 21 Apr 2021 04:22:28 +0000

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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PPC award winners talk strategies for competitive times, industries, and marketplaces

gftshappy — Sat, 30 Jan 2021 02:22:38 +0000

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.

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SEO strategies from the Search Engine Land SEO initiative award winners

gftshappy — Fri, 22 Jan 2021 05:24:09 +0000

This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.

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Why marketers should break SEO strategies into pre- and post-purchase

gftshappy — Tue, 18 Aug 2020 07:22:43 +0000

In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.

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PPC tips: Bidding strategies for Google Shopping campaigns [Video]

gftshappy — Wed, 17 Jun 2020 11:22:22 +0000

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.

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Combine location data and external trends to build diverse audience strategies [Video]

gftshappy — Sat, 06 Jun 2020 09:22:34 +0000

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing