Share Good Things » Strangle http://www.sharegoodthings.net Wed, 04 May 2022 11:22:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Debate: Do Single Product PLA Ad Groups Strangle ROI? http://www.sharegoodthings.net/debate-do-single-product-pla-ad-groups-strangle-roi/ http://www.sharegoodthings.net/debate-do-single-product-pla-ad-groups-strangle-roi/#comments Tue, 08 Oct 2013 21:22:28 +0000 gftshappy http://www.sharegoodthings.net/debate-do-single-product-pla-ad-groups-strangle-roi/ Continue reading →]]> Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables…

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