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Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

gftshappy — Tue, 29 Sep 2020 07:22:21 +0000

The social media marketing week in review: A round up of news and announcements you may have missed.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s tools now recognize “Web Story”

gftshappy — Tue, 28 Jul 2020 14:22:24 +0000

As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools.

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Analysis of 250 million SERPs finds no-click story more complex than it appears

gftshappy — Sat, 07 Mar 2020 09:22:33 +0000

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tell your brand’s story through video ad sequencing

gftshappy — Tue, 05 Nov 2019 00:22:21 +0000

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Making your first AMP Story: Google’s answer to Snapchat and Instagram

gftshappy — Thu, 22 Feb 2018 08:22:56 +0000

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land.

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Halloween Google doodle tells the story of Jinx, the lonely ghost

gftshappy — Tue, 31 Oct 2017 14:22:40 +0000

To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. The post Halloween Google doodle tells the story of Jinx, the lonely ghost appeared first on Search Engine Land.

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Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience

gftshappy — Thu, 06 Aug 2015 15:22:34 +0000

5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.

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Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story

gftshappy — Sat, 18 Apr 2015 16:22:37 +0000

The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it’s supposed to be targeting, there are failures. The post Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story appeared first on…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Future of Local Discovery is About the Story, Not the Place

gftshappy — Mon, 16 Sep 2013 17:35:32 +0000

Did I say the future? I mean the now.

“Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it!

But which one of these descriptions of the same place below is more powerful?:

The absolute best lazy Saturday people-watching in the city, with a drop-dead gorgeous view to boot.
Crissy Field

It’s not the name of the place that captivates us (usually) but the story behind it; The history, the experience, the emotional connection.

Here’s a few examples of local-focused products getting it *very* right:

Sosh

Sosh is a local app (and website) that lists its local spots as a thing to do or an experience first, with the venue name underneath it. Their writers are fantastic at coming up with catchy experiences and headlines.

This isn’t just Hotel Biron and Elisa’s Hot Tubs and Massage, it’s Paris in San Francisco and a Secret Outdoor Hot Tub:

I will be doing both of these things this weekend.

Airbnb Neighborhood Guides

In print! This content isn’t made for search engines (best restaurants in san francisco, best hotels in san francisco, best sushi in san francisco). It’s made for creative San Franciscans. Best place you’d rather keep a secret? What? Yes!

Google Field Trip

As you walk your phone alerts you to interesting places and stories nearby. In my walk from the office to the train the other day I learned that there was a huge fire in 1950 in the building where a local staple Italian restaurant is. I could visualize flames billowing out of the windows because I was looking right at that picture on my phone as I walked by. It’s like looking straight into history.

On the next block I learned of a new bar around the corner and the stories of its “donut holes, on-fire cocktails, and a sort of Texas saloon-ish interior with reclaimed wood and giant mirrors on the ceiling.” By the time you’ve read this I’ll already be knee-deep in donuts and giddying up on fire. Believe it.

The cover image on this post is SOMA’s pretty little South Park. I just had lunch with a client in that dirt mound on the right and SEOgadget’s San Francisco office is two blocks to the left. An image like this with the story of how British immigrant George Gordon designed it in 1865 as one of San Francisco’s elite neighborhoods popped up in my Field Trip today, and isn’t that just perfect, SEOgadget SF being a British-born company and all. #Heartstrings.

There’s a second layer to Field Trip, in that the content is aggregated feeds from places like OpenBuildings and Thrillist and local-focused gems like For 91 Days. Want to optimize for it? Good luck. People control the backend. What does that mean? You have to have unique, valuable, high quality content.

This is the way of local - I guarantee it.

The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.

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