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Facebook is still underreporting iOS web conversions, but not as much as before

gftshappy — Thu, 17 Feb 2022 08:22:23 +0000

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

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Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief

gftshappy — Tue, 06 Jul 2021 14:22:38 +0000

Plus, Pinterest bans all weight loss ads

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Reputation attack sites have plummeted in Google, but can still harm

gftshappy — Fri, 02 Apr 2021 19:22:27 +0000

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat.

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Data suggests there’s still no corporate or brand bias in Google results

gftshappy — Fri, 13 Mar 2020 12:22:25 +0000

Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated.

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Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

gftshappy — Fri, 13 Dec 2019 05:22:25 +0000

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.

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Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

gftshappy — Mon, 18 Nov 2019 17:22:46 +0000

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.

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Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

gftshappy — Mon, 18 Nov 2019 17:22:46 +0000

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

gftshappy — Thu, 15 Aug 2019 22:22:22 +0000

Nofollow links will be included in your Link Report.

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Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world

gftshappy — Sat, 15 Jun 2019 16:23:46 +0000

“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.”

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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

gftshappy — Thu, 25 Apr 2019 22:23:08 +0000

Say goodbye to standard text ads by the end of the year.

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