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Google confirms Standard Shopping campaigns will remain available

gftshappy — Fri, 18 Feb 2022 05:22:22 +0000

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Google Ads will combine Smart and standard Display campaigns

gftshappy — Wed, 15 Sep 2021 18:22:31 +0000

The new Display campaign type will have the same controls that standard Display campaigns currently offer.

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Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

gftshappy — Mon, 15 Jun 2020 17:22:33 +0000

Smart Shopping campaigns aren’t just a feature update.

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Standard text ads will live on a bit longer, Microsoft Advertising says

gftshappy — Tue, 07 Jan 2020 00:23:04 +0000

The company announced a three-month reprieve for advertisers still holding on.

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Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

gftshappy — Thu, 03 Oct 2019 01:22:34 +0000

An updated list of error codes for API clients and scripts is also available.

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When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

gftshappy — Sat, 13 Jul 2019 16:22:40 +0000

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

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Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

gftshappy — Fri, 12 Jul 2019 19:22:29 +0000

Here’s a script that pulls a report on ad performance based on copy length.

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Solving complex SEO problems when standard fixes don’t apply

gftshappy — Wed, 26 Sep 2018 04:22:25 +0000

Even experienced SEOs occasionally face challenges where traditional best practices fail.

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The anatomy of ad copy relevance: The new Google standard

gftshappy — Wed, 17 May 2017 18:23:03 +0000

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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Bing Ads: Standard text ad support to end July 31, 2017

gftshappy — Fri, 12 May 2017 12:23:26 +0000

Advertisers will not be able to edit old STAs or create new ones after that date. The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land.

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