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Customizable Amazon Sponsored Display ads go live globally

gftshappy — Fri, 09 Oct 2020 19:22:19 +0000

Add brand logo and custom headlines to product targeting ads.

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The importance of valuing latent orders to successful Amazon Sponsored Products management

gftshappy — Fri, 24 Jul 2020 19:22:21 +0000

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.

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Amazon rolls out product targeting for Sponsored Display

gftshappy — Sat, 04 Apr 2020 02:23:11 +0000

The new product discovery targeting is available for U.S. sellers.

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Google removes ‘ads’ and ‘sponsored’ labels from flight search results

gftshappy — Fri, 24 Jan 2020 12:22:21 +0000

There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.

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Brands can now buy Walmart sponsored search ads via API partners

gftshappy — Sat, 04 Jan 2020 02:22:55 +0000

Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

gftshappy — Tue, 10 Dec 2019 07:22:55 +0000

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

gftshappy — Fri, 01 Mar 2019 05:22:51 +0000

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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Amazon adds customer acquisition metrics for Sponsored Brands campaigns

gftshappy — Thu, 24 Jan 2019 15:22:23 +0000

The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.

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Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

gftshappy — Wed, 16 Jan 2019 04:22:33 +0000

Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.

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SearchCap: Bing features, Amazon sponsored ads and link building

gftshappy — Wed, 31 Oct 2018 04:23:35 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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