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Advertisers signal glimmers of optimism, start spending again

gftshappy — Sun, 10 May 2020 06:22:19 +0000

Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.

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COVID-Consumers: Pessimistic, but spending more online

gftshappy — Thu, 26 Mar 2020 01:22:34 +0000

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.

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Summer Olympics postponement further shakes 2020 ad spending expectations

gftshappy — Tue, 24 Mar 2020 21:22:43 +0000

The postponement will impact digital as well as TV ad spending plans.

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Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

gftshappy — Wed, 04 Mar 2020 04:22:27 +0000

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.

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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

gftshappy — Sat, 22 Feb 2020 09:23:19 +0000

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

gftshappy — Thu, 13 Jun 2019 22:22:28 +0000

It seems to be true even among brands and agencies that say the three outperform other platforms.

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App-marketer spending on Apple Search Ads Grew by 90% in less than a year

gftshappy — Thu, 25 Apr 2019 15:23:17 +0000

The data come from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $ 6 billion in ad spend.

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Find anomalies in your campaign spending with this Google Ads script

gftshappy — Mon, 10 Sep 2018 10:22:41 +0000

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.

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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

gftshappy — Tue, 31 Jul 2018 21:22:43 +0000

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.

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Google officially throttling Keyword Planner data for low spending AdWords accounts

gftshappy — Sat, 13 Aug 2016 16:24:50 +0000

Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account. The post Google officially throttling Keyword Planner data for low spending AdWords accounts appeared first on Search Engine Land.

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